UI/UX, Web Design
The Challenge: Inspired by traditional advent calendars, the marketing team wanted to create a digital version where users unlocked presents that revealed various offers that were applied towards movies and TV shows. Additionally, every day the user participated in opening the offer was a chance to enter the sweepstakes.
Role and Process: Working closely with the front end developer and product manager, I sketched out initial flows for the campaign since users can only participate if they are logged into their account. Once I had the flows and page content solidified, I began designing the elements and delivered the assets to the developer. We had great communication and would check up on each other at the end of the day for progress as well as QA the work in the staging environment.
Outcome: During the campaign, at least 3k new accounts were created and we received 97k new visitors to the site.
Tools Used: Photoshop, Illustrator