The Challenge: To build more brand awareness about the M-GO service, we partnered with Blackhawk Network to create a pre-paid digital card that would be sold in various grocery stores such as Kroger and Safeway.
Role and Process: I went to my local VONS to check out the gift card mall display and researched the various cards available. I checked out how big the type was for the denomination of the cards and also what type of graphics and card stock was used. Knowing that our service is similar to Netflix and Google Play, I used their layouts as reference but created a bright colorful card using our brand guidelines.
Tools Used: Illustrator